NMIMS MBA Research Methodology Solved Answer Assignment
16
Oct
2024
Research Methodology
1. Identify a relevant business problem, gather support from literature to identify research gap. Now, develop a research proposal based on the research gap.
Ans:
Introduction
One relevant business problem that many companies face is employee turnover. Employee turnover is the rate at which employees leave a company and are replaced by new hires. High employee turnover rates can be costly for companies, as they must invest time and resources in finding and training new employees.
Concept and Analysis
Research Proposal: The Relationship between Workplace Culture and Employee Turnover
Introduction: Employee turnover is a significant concern for organisations. It is a costly and time-consuming process that negatively impacts productivity and morale. Many studies have investigated the factors contributing to high employee turnover rates, but more research needs to be conducted on the specific impact of workplace culture. Therefore, this study investigates the relationship between workplace culture and employee turnover.
Conclusion
This study aims to investigate the relationship between workplace culture and employee turnover. By examining the elements of workplace culture that contribute to employee retention, this study could provide valuable insights for organisations to create a positive workplace culture that fosters employee engagement and retention.
2. What is meant by a dependent variable? Identify the one from the following theoretical model. State any six hypotheses from this model. Identify the mediating and moderating variable.
Ans:
Introduction
In statistics and scientific research, a dependent variable is a variable that is influenced by other variables in a study or experiment. It is also called the response variable or outcome variable. The dependent variable is the variable that researchers want to measure and understand how it is affected by changes in other variables. In contrast, an independent variable is a variable that is manipulated or controlled in an experiment to observe its effects on the dependent variable
Concept and Analysis
The independent variables in this model are the quantity of the good or service supplied, and the amount of the good or service demanded.
Another example of a theoretical model is the health belief model, which seeks to explain and predict health behaviours. In this model, the dependent variable is the likelihood of engaging in healthy behaviour (such as getting vaccinated, exercising regularly, or quitting smoking). The independent variables in this model include perceived susceptibility to a health problem, perceived severity of the problem, perceived benefits and barriers to engaging in the behaviour, and cues to action.
Conclusion
In conclusion, the health belief model proposes that an individual’s health behaviour is determined by their perceived susceptibility to a health problem, perceived severity of the problem, perceived benefits and barriers to engaging in the behaviour, and cues to action.
Question 3a
Ans :
Introduction
Nykaa is an expert in beauty products that are trying to expand its market in food delivery to connect with potential customers to achieve success and growth.
Concept and Analysis
The questionnaire and survey are the most important and effective marketing strategies for companies to understand people’s behaviour and consumer knowledge and understanding about the particular topic to develop the marketing strategies to establish a thriving business environment. The system supports Nykaa in successfully expanding its business in the food industry to connect with potential customers and understand the people.
Conclusion
The question and surface support the Nykaa company to understand the people’s behaviour opening opinions, and reactions to develop the business strategy and collect the primary data.
Question 3b
Ans :
Introduction
The aim and scope of the interview will determine the optimal respondent. The ideal respondent, though, is knowledgeable, experienced, and an authority on the subject at hand. Furthermore, they should be eager to speak openly and honestly about their opinions and experiences.
Concept and Analysis
The ideal respondent would vary depending on the interview’s unique topic and goal. The excellent respondent would typically belong to a person who is educated, competent, and talented in a particular case. They must be well-versed in the topic and capable of offering insightful observations. The best candidate for an interview will ultimately depend on the precise goals and objectives of the interview and the knowledge and experience necessary to provide insightful opinions on the subject at hand.
Conclusion
In conclusion, it is critical to specify the goal and parameters of the interview, find suitable respondents, get in touch with the respondent, arrange the consultation, carry it out, and extend gratitude to the respondent to approach an ideal respondent for an interview.
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